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TOMS' Managing Innovation and Fostering Corporate Entrepreneurship ( Chapter 12)

  • onthomas7
  • Jul 23, 2024
  • 1 min read

While TOMS is known for its innovative social impact model, information about specific internal programs for fostering corporate entrepreneurship is limited. However, based on the company's history and mission, here's how they might encourage innovation and entrepreneurial spirit:

Mission-Driven Innovation:  TOMS' core mission of using business for good could inherently push them to find creative solutions to social problems.  New product lines or giving strategies could be seen as innovations that fulfill the core mission.

Focus on Impact:  A focus on measuring the impact of their giving could lead to innovation in areas like shoe design for specific needs or distribution methods for donated shoe

Employee Ownership:  TOMS has been described as having a strong company culture.  Empowering employees and fostering a sense of ownership could lead to employee-driven ideas for innovation.



 
 
 

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