Assessing the Internal Environment of TOMS (Chapter 3)

Major internal factors that influence TOMS Shoes include: the leadership style of Mycoskie and the inspiration he gives to his followers, the organizational culture of TOMS Shoes; – that involves both for-profit and non-profit elements since it is built as a regular for-profit company but includes volunteering workforce along with paid employees, and the current mission and vision of the company – producing quality footwear to disadvantaged children in order to become a global charity initiative.

Pertaining to TOMS value chain, its primary activities mainly focuses on how to add value to its customers. For example, it would be beneficial for TOMS to maintain good relationships with distributors likeNordstrom and Neiman Marcus for online shopping and in-store purchases. The activity of marketing and sales is boosted by large scale branding

campaigns on social media and selling the story of the donation model and importance of social impact. The company invests in marketing campaigns through facebook, Instagram. Lastly, when it comes to service, TOMS places importance on customer service and building long term relations with customers, (customer support via email, and phone or social media)This helps ensure a positive experience for the customers.

The value chain helps TOMS shoes to see areas where they can improve on and to gain

competitive advantage. It shows how they can reduce costs and improve operational efficiency.This allows the company to align the activities with its social mission and gain competitive advantage.